Fila was started in 1911 by the Fila brothers in the shadow of the Italian Alps. Its original focus was on making fabrics in Biella, Italy. The brand grew from fabric production into making undergarments and ultimately sportswear by the early ‘70s. Fila has since gone on to establish itself as a very successful global sportswear brand. This reputation and status attracted the likes of Bjorn Borg, Tom Watson, Reinhold Messner and Alberto Tomba to name but a few. Many of the new crop of tennis stars have also taken the Fila brand to heart.