Nike Trainers - Nike Footwear & Cheap Nike Shoes
Nike Trainers and Sports Shoes. Nike, originally known as Blue Ribbon Sports, was founded by track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger making selling from the back of Knight's car.The trademark Nike swoosh first appeared on an American football shoe aptly named Nike after the Greek Goddess of victory in 1971 and the company began to trade officially as Nike in 1978. The first star to sign with Nike was Ilie Nastase the infamous tennis star of the ‘70’s. Endorsement has been a key marketing tool for Nike ever since. Legendary names wore them like John McEnroe, Tiger Woods, Lance Armstrong and Cristiano Ronaldo. The shoes themselves have taken on a similar status from the Tailwind , the first shoe to incorporate ‘Air’ technology through Zoom, Dunk, Total 90, Air and many, many more. Nike is as much part of the fabric of the modern world as other Iconic American brands like McDonalds, Coca Cola and Levis. ‘Just Do It’ became one of Nike and the worlds best known straplines on the 1980’s and was even voted one of the top 5 ad slogans of the 20th Century by the Smithsonian Institute thus cementing its place in history.
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