Kappa

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Casual fashion style icon Kappa has been at the forefront of European cool for many years and epitomises many aspects of the Italian lifestyle. The brand itself is almost a hundred years old. It was founded as a sock and underwear company in 1916 in the Italian city Turin.In the 1950s the Maglificio Calzificio Torinese (MCT), already a leading manufacturer of socks and underwear in Italy, created Kappa, a sub-brand of the Aquila brand, as a result of a production problem that had caused a loss in sales.

The famous Omini logo dates back to 1969 when, during a photo session for the Beatrix bathing suits, photographers realized they had come up with more than just a pretty picture. It was a shot of a young man and woman, both naked and sitting back to back, their outlines traced by back lighting.

The shot was not used in the catalogue. Instead, Kappa logo. In the late 1970 MCT made the move into sportswear and technical sports shoes.The new division inherited the original Kappa brand and would feature the Omini logo, which by now had become a recognized symbol of quality and style

The 70’s and 80’s saw a great deal of Kappa activity. In 1973 the classic Robe di Kappa Pique Polo was introduced, and it is still one of the world’s best selling polo shirts. In 1981 Kappa sponsored the New York Marathon crossing the Atlantic for the first time. The invasion of the US continued, and 1983 marked the beginning of a 10-year sponsorship of the US athletics Team

At the Olympics in Los Angeles and Seoul, mega stars like Carl Lewis, Florence Griffith-Joyner and Edwin Moses climbed one podium after another, wearing threads from Kappa.

Italians love football – and so does Kappa. In the 70’s Kappa started sponsoring the local club Juventus, and in 1980’s Kappa was one of Europe’s leading sport brands. International clubs like A. C. Milan, Roma and Ajax Amsterdam . all wore Kappa, and they were joined in the 90’s by clubs like Barcelona and Red Star Belgrade.In 1996 Juventus won their third Champions League final wearing Kappa,The Italian national team, too, made sport and fashion headlines, when the players entered the pitch during Euro 2000 wearing the new Kombat shirtThe brand is kit supplier to a huge number of national and club football teams as well as the Italian National Rugby Union team. Kappa also supply clothing and shoes for sailing, basketball and Volleyball as well as fencing and motocross. So, truly a sporting heavyweight.