Sunny outlook for Wynsors ad campaign
Wynsors World of Shoes will sponsor local TV weather bulletins as part of its ongoing advertising campaign.launched in 2009 starring fellow Northerner Melanie Sykes, and the weather sponsorship is the latest part of our strategy to heighten brand awareness across the region.
The weather sponsorship adverts will appear in Granada and Border television regions, and will be voiced by Melanie Sykes.
Wynsors’ managing director Mark Richardson said: “This is a fantastic opportunity for us. We’re well known across the Granada region because of our stores and adverts, but it will be interesting to raise our profile in the Border area as we are keen to expand into this region.”
Wynsors has 38 stores across the North, spanning Lancashire, Yorkshire, Greater Manchester and Cumbria, and is actively looking for new sites.
The company opened its latest store in Swinton, Greater Manchester, only last month with a children’s fun day with Nick Jr characters Peppa Pig and George.